Tuesday, March 5, 2013

I Feel Pretty: Runway Meets Retail

One of my favorite breaks from the winter blahs is NYFW (New York Fashion Week) although in fashion speak spring shows mean fall fashions...it is still a kick to the creative juices to see all the fresh new creations. Then I look in my closet and wallet with disappointment and crawl back in my flannel pants. Not anymore! It seems that those same high-end designers are sharing their talents with us fashion voyeurs on a budget. No more cheap knock-offs. Instead, get the real thing cheap. We have seen the pop-up shops at Target with Prabal Gurung and the long term collaborations with Vera Wang and Kohl's. These co-ops are going to a whole new level. This spring retailers everywhere are pairing up with designers, many who have never been in the mainstream retail market, to bring us fabulous fashion mostly under $100 price point. (squeal.)

Kate Young for Target
Kate Young for Target - One of the pioneers of this marketing strategy, Target is staying ahead of the game by launching the first clothing line by celebrity red carpet stylist, Kate Young. "Kate Young for Target reflects my aesthetic for edgy, sophisticated style and is designed to offer items that are versatile, modern and ideal for special occasion dressing." according to harpersbazaar.com. Kate's pieces will launch in stores on April 14.

Pearl by Georgina Chapman for JCP - If you are a fashion follower then you know the fashion house of Marchesa. Georgina Chapman has created a line of glamorous and flirty cocktail dresses and separates that are true to the labels aesthetic for get this...JCPenny! These pieces are perfect if you are heading to prom, attending a wedding or any occasion to make an entrance. (Love these for possible engagement photo wardrobe or rehearsal dinner.)
  

Derek Lam for Kohls
Derek Lam for Kohl's - Kohl's DesignNation is growing with its second collaboration. This time its designer, Derek Lam. The beach to street looks are inspired by Rio de Janeiro. "I really love the city. The people are wonderful and the setting is amazing," said Lam. The vibe is obvious in his collection. It just looks so comfy and fun!

Milly for Banana Republic - One Kate Middleton's favorite designers  Michelle Smith of Milly is taking her first steps into menswear with her spring line for Banana Republic. According to WWD, a rep from BR says the guys pieces will have "a more muted palette" and "scaled down prints." Its not just for the fellas, the Milly designer includes her signature prints in the ladies line. The entire line is Hamptons inspired and set to launch in late April or May. Did I mention its Duchess approved? Well, kinda.


DVF for Gap Kids and Baby Gap - I don't like to overuse the word "icon" but it is completely appropriate when it comes to Diane von Furstenburg. She is back for a second launch of her designs for Gap in April. Although this is not a new collaboration, it definitely bears repeating. After all, you are never too young for a DVF wrap dress! If I could squeeze into one, I would.


Grab those spring fashion mags and start revamping your closets. Time to make room for all the new wardrobe additions! Goodbye flannel pants, see you next winter. Ta!

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